Christmas adverts need to change for a major reason

To view this video please enable JavaScript, and consider upgrading to a webbrowser thatsupports HTML5video Up Next'Sorry, what?' comes the confused reaction from my American colleague. In a lively features meeting, we were discussing the phenomenon of the Christmas TV adverts, which have become an intrinsic part of the festive build-up. The uniquely British tradition has meant that for a few months of the year, we're actively seeking out marketing campaigns, rather than running away to make a cup of tea when they rudely interrupt TV shows.
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Christmas adverts need to change for a major reason