Danielle Frankel Opens What Could Be the Most Beautiful Bridal Store in Los Angeles

New Photo - Danielle Frankel Opens What Could Be the Most Beautiful Bridal Store in Los Angeles

Danielle Frankel Opens What Could Be the Most Beautiful Bridal Store in Los Angeles


Danielle Frankel, the designer known for her imaginative and original approach to bridal dressing, is standing in the most tranquil and serene of rooms. She is looking equally beatific, even if just beyond the room's buttery yellow walls there's a frenzy of activity—the kind of banging, sawing, and hammering that loudly announces We're busy—going on. Frankel is giving me a Zoom tour of her Melrose Place boutique mere days before it opens, and while I'd expected someone to just FaceTime me with an iPhone, that's simply not Frankel's style.
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